HOME STAGING is the missing piece in the process of selling your property and is revolutionizing the way houses are being sold!

All About Home Staging

1. Six Frequently Asked Questions

Q1: CAN HOMES SELL FASTER AND AT A HIGHER PRICE?
  Yes!  These results can be  easily achieved and at a  reasonable cost.   UpStage keeps up-to-date statistics on market time and what the increase in listing price was because we staged a property coming on the market.  For more information, talke to a Home Staging Specialist.

Q2: WHAT ARE THE STEPS TO STAGING A HOME?

1. A Home Staging Services Specialist visits a property.  During that visit they and perform a Home Evaluation and later present different staging solutions for the seller's consideration.
2. The listing Agent, Seller & Services Specialist agree on the staging date.
3. A Staging Property Stylist creates a thorough "Stylizing-to-Sell Design Plan" and our Property Styling Team visits the Seller's property and stages it in typically 1-4 days.
4. The Listing Agent markets, shows and sells the staged property!
5. Prior to closing, UpStage's props are removed.

Q3: WHAT DOES STAGING COST?
       Pricing typically begins at $240.  The more services needed and provided by UpStage, the higher the cost.  It is important  to note that our property styling services and "loan" of props are included in just one flat fee for our Basic, Plus, Premium and  r.e. Models service levels.

Q4: WHO PAYS THE STAGING FEE?
        Normally, the Home Seller pays for our services.  Our clients often report that they actually save money, or make money, by using our services.  Therefore, our fees are typically covered in the increase in the home's listing price.

Q5:  WHAT ARE THE DIFFERENT SERVICE PACKAGES?

1. BASIC: Our Styling Team prepares the property working only with the sellers existing furniture, art, and accessories to achieve the best sales impact possible..
2. PLUS: In addition to the Basic package, UpStage adds "props" to create a desired effect.
3. MODEL: Complete furnishing and decorating of a vacant property.

All Basic and Plus packages include the following:  

1. Room-by-Room Home Evaluation;
2. Yard & Garden Evaluation;
3. Photo Documentation;
4. Seller's Custom Open House Checklist;
5. Staging: Furniture, Accessory & Framed Artwork Editing & Re-Arrangement;
6. Pre-Packing of smaller items;
7. Kitchen & Bath Editing;
8. Task coordination of 3rd party independent contractors upon request.
9. Presence on three websites to feature your property: www.upstagehomeredesign.ca, www.canadianstagingprofessionals.com, tinaparker.point2agent.com

Q6: WHEN IS THE BEST TIME TO STAGE?
        BEFORE you call your REALTOR® and maximize your earning potential through a more accurate market analysis of your property.

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2. What is Staging?

To compete in the marketplace you must be priced right and look better than other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light.

Staging is the process of preparing any home for sale, regardless of price or location. Using a proven, professional set of guidelines your house is reviewed for compliance with preset standards, and any necessary modifications are made.

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3. Why Stage?

1. It addresses the disconnect between sellers and buyers.
2. UpStage capitalizes on the emotional impact of the first impression and makes the property memorable in the eyes of the home buyers.
   
3. UpStage creates an image of an inviting lifestyle that potential buyers picture themselves living.
4. UpStage enhance's a home's positive features by properly arranging furnishings & accessories.
5. UpStage produces effectively dramatic results at a reasonable cost.
6. UpStage makes a property more attractive to a broader range of buyers.
7. UpStage adds furnishings & accessories (props) to complete the home's appeal to the largest home buying demographic possible.

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4. Benefits of Staging

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5. Staging vs Decorating

Living in a space and selling a space are two very different things
and should be treated as such.

The vast difference: 

Decorating is very personal, reflecting individual taste and style.

Staging is impersonal, requiring a trained and objective eye to help the seller see past the lived in memories and apply proven techniques to showcase the home so a potential buyer doesn't feel like a guest... rather they feel "at home" and begin to imagine themselves living there.

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6. Statistics

Preparing a home for sale can be a significant factor in selling for higher profits and in a shorter amount of time. Independent studies have confirmed these assertions as well as internal market surveys.

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Average Time on Market


2004-2006 StagedHomes.com study of 300 houses Staged by ASP™ Stagers. Stage® is a Federally registered trademark of Stagedhomes.com. All rights reserved. Accredited Staging Professional is a trademark of StagedHomes.com. All rights reserved. Copyright 2004 StagedHomes.com and Jennie Norris.

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7. Return on Home Improvement Investment

"The investment in staging is always less
than your first price reduction!"

The following is a summary of the results of HomeGain’s 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003. They are listed from the highest to lowest returns on investment:
HomeGain surveyed over 2,000 real estate agents in each of the U.S. regions. All agents might not necessarily agree on the same pre-sale strategy. See ”% of agents recommending“column above. Differences of opinions may vary based on the climate of the market, region of the country or condition of the home in question. The percentage of agents that agree on the positive impact of a particular pre-sale activity is summarized here.

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